By Dan Plumley

14th Jul, 2023 | 11:10am

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist, he’ll be giving his views on the biggest talking points at Aston Villa.

Dan Plumley has insisted that NSWE will have had to change their business model after Aston Villa reached the Europa Conference League.

V Sports have already had to reduce its stake in Vitoria Guimaraes to below 30% to be in line with UEFA guidelines of competing in Europe as a multi-club ownership team.

Plumley admitted that it was “amazing” that Villa reached Europe, given they were on the verge of the relegation zone when Unai Emery arrived.

“It’s just the risk of it,” he exclusively told Villa News.

“You have to be aware of it, and it only comes into play if it collides. Villa weren’t probably targeting European football this season, certainly, if you look at where they were when Gerrard was sacked, the turnaround has been amazing.

Then, you’ve got a problem that you didn’t think you would have, and if clubs are entering these multi-club agreements, you just have to be aware that this may be a thing in the future that you have to deal with.

UEFA have their guidelines, it’s workable but you have to change your business model and that is one of those situations that the club has had to deal with.”

With multi-club ownership growing in the Premier League, this is an issue that will become more common.

Manchester City, Chelsea and Aston Villa are three examples, although NSWE are only just starting to expand its portfolio with America another potential target area.

This is something to watch in the future.

In other Aston Villa news, the future of this loanee hangs in the balance as contract talks await.