It seems the new Aston Villa home shirt has been accidentally leaked on a TV monitor at the Bullring.
Villa fan Joe Brennan shared images of the latest Castore home shirt after it appeared in the Birmingham shopping centre.
Apparently, the new claret and blue kit, which features Villa’s new badge, is “available online and in-store” but as 1:45pm on Thursday (22 June), that’s not the case.
Villa News expert and Villa View podcast host Ty Bracey backed up that this kit is the official kit for the new season with John McGinn and Matty Cash displaying it in the advert.
It’s a bad look to have the shirt leaked at a major shopping centre local to Aston Villa.
But this kit is also a bad look.
Not only is the new BK8 sponsor ugly (in more ways than one), the blue sleeves and shoulders doesn’t look right. It looks a bit cheap.
Based on the reaction on social media to this image, many Aston Villa fans think the same.
There was a bit of controversy on Thursday when it was announced that gambling company BK8 will be Aston Villa’s new front-of-shirt sponsor.
Premier League clubs have already agreed they’ll start to phase out gambling sponsors on the front of their kits but that hasn’t stopped clubs like Aston Villa from going against all the logic that’s behind the move.
As reported by The Guardian in 2021, Norwich axed their deal with BK8 “after a revolt by fans over the gambling company’s sexualised marketing”.
This really isn’t a good move by Villa.
In other Aston Villa news, Gary Lineker has reacted to the announcement.