
Finance Expert reacts as Aston Villa issue more new shares
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist, he’ll be giving his views on the biggest talking points at Aston Villa.
Dan Plumley has insisted that Aston Villa could be covering losses as it was confirmed that even more fresh shares have been issued at Villa Park.
The Finance Expert admitted that the share issues could be used to pump new finance into the club, as well as infrastructure costs.
With the Villa Park redevelopment being approved, this could be the first step in helping raise funds with the owners going ahead with their beneficial schemes.

“I think that is one of the things it could be [covering losses],” he exclusively told Villa News.
“We’ve seen the owners do this several times at Villa recently, the finances of the club, we know have been hurt during COVID but they’re on the pickup again.
“A football club to be losing money at an operational level is nothing new, but you can also use share issues to put new finances in and look at stadium developments and infrastructure costs, all of which we have to factor in the FFP position.
“We have seen these owners do these debt-to-equity conversions to make the finances look healthier and that is really beneficial to Aston Villa that they have owners that want to do that.”

With the finances of the club on the up once again after the COVID-19 pandemic, NSWE has to be applauded for their work behind-the-scenes at Villa Park.
If shares being issued is one fo the reasons for that success, why stop? This is another example of smart management and long may that continue.
In other Aston Villa news, Dan Bardell believes Unai Emery must make the most out of a favourable run of fixtures if he hopes to climb up the Premier League table