
Finance Expert: Aston Villa spending spree looks set to continue after Unai Emery appointment
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist, each week he’ll be giving his views on the biggest talking points at Aston Villa…
Dan Plumley has insisted that Aston Villa are set to continue their spending spree in the January transfer window after the appointment of Unai Emery.
The Finance Expert admitted that the Villans could look for more capital injections through shares but must be careful of Financial Fair Play rulings.
Plumley admitted that clubs are only allowed to inject £90million over a three-year period, so there is a ceiling there for the Aston Villa boardroom.

“I think there is historical precedence that they have done it that way,” he exclusively told Villa News.
“We might see that again. I was looking at some of the numbers and they’ve spent nearly £200million in 2020 and 2021, so it goes under the radar that they’ve spent pretty big.
“Grealish out gave them the scope to do that, but in the year prior to that in 2018, they only spent £18million net spend. So, they have spent big in recent years, but maybe that investment has not hit the height, they’ve stayed in the Premier League but now they’re looking to kick on.
“I think it’s a big statement of intent to get in a big name like Unai Emery, and if you do that you have to back him. We know the owners have shown they’re not afraid to inject equity in that way, so it could be on the cards again.

“Of course, they have to be careful against FFP in whatever format that takes. At the minute, the equity injections are at least permitted to £90million over three seasons so there is a ceiling there, but it’s a bold show from the owners and a bold show from the manager.
“It looks as though that spending spree may continue a little bit over the next transfer window to try and back him.”
In other Aston Villa news, the Lions have now confirmed the backroom staff of Unai Emery