UEFA financial constraints leave Aston Villa with Morgan Rogers issue despite £100m+ news

UEFA rules could once again haunt Aston Villa, who look to have taken a new, strong stance over any possible sale of Morgan Rogers this summer.

The Villans have been under strict constraints in recent years, which makes the job that Unai Emery has done even more impressive.

Revenue is improving for Villa, though losses have proved to be the real issue for NSWE behind the scenes.

Nassef Sawiris and Wes Edens had to come to an agreed settlement with UEFA last year, as a loss limit was put in place.

The good news for Villa is that they are back in the Champions League, and are more likely to make more money from UEFA next season than they did for winning the Europa League last term.

However, Villa's recent successes may not be enough to convince Rogers to stay, as the England international remains open to a switch away from B6.

UEFA rules to overrule £100m+ Morgan Rogers valuation

According to an update from the Daily Mail this Monday, Sawiris will ignore any transfer noise surrounding Rogers, unless an offer comes in for "well above" £100million.

It's said that the Villa co-owner sees Manchester City's possible £120m move for Elliot Anderson, as well as the £100m-plus value of Liverpool target, Yan Diomande.

Sawiris doesn't see a reason why he should offer a discount on Villa's prized possession.

Arsenal and Chelsea believe they can sign the 23-year-old, though Villa would see it as a "stick in the throat" if they were to sell to the latter, who are not in a European competition next season.

However, it's said that the "pesky" UEFA rules come back to haunt the Villans, with the agreement stating that the club cannot spend more than they sell.

Unless Villa can negotiate a better value for deals with European transfer chiefs, it's "difficult" to see how the club can keep Rogers at Villa Park, unless they make significant cuts elsewhere.

Rogers' World Cup display could have final say on Villa price

The best scenario for Villa is for Rogers to have a standout World Cup campaign.

If he returns to Villa Pakr having done his country proud, there should be no budging on a transfer value that exceeds £100m.

However, Jude Bellingham's start in an England shirt may hurt those chances.

Villa need to sell at the end of the day, and in the modern-day world of football, it would be no surprise if Sawiris was trying to scare clubs into paying as much as possible.

The optics suggest that the Villans' best route is to sell, and that's made even more clear given that Rogers is open to exploring a move away from B6.