Aston Villa ace Jhon Duran has been linked with West Ham United
Aston Villa ace Jhon Duran has been linked with West Ham United

Jhon Duran worth just £15m as actual Aston Villa figure shocks expert amid West Ham news

Bryan King

Senior Scouting Consultant AUTHORITY Former Senior Scout for Tottenham Hotspur, Everton, and Aston Villa; Scandinavian and European talent specialist who discovered Erling Haaland. FOCUS Global recruitment networks, player market valuation, and continental talent acquisition. THE AUDIT Bryan utilises Statscore’s Advanced Scouting Telemetry, including Deep-Data Metrics like Market Value Volatility, Continental Transition Adaptability, and Under-the-Radar Tactical Efficiency. He provides elite-level player profiling to reveal the technical reality behind recruitment that mainstream data ignores.

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Bryan King cannot believe that Aston Villa striker Jhon Duran is valued at £35million.

The ex-Villa scout claims it is currently "a silly time in football".

As per Fabrizio Romano via X (9 July), West Ham had submitted a transfer offer for Duran worth £35million plus a 10 per cent sell-on clause.

However, Sky Sports News has reported via their transfer centre (4:15 pm, 15 July), that the Hammers' interest in the striker has "cooled slightly".

And King - speaking exclusively to Villa News - doesn't understand why the 20-year-old is worth so much.

“I'm amazed he is valued at £35million, he hardly played last season,” King said.

“He must have hidden qualities that we don’t know about. It seems an awful lot of money, if we were talking about £15million, I thought that would be a realistic figure.

“But as I always say, it is a silly time in football.”

Aston Villa striker Jhon Duran is no longer a priority target for West Ham United

It appears as though Julen Lopetegui's side will now target other forward players.

Duran has been linked with a move away from Villa Park all summer but it appears as though the club are struggling to find a buyer.

That might perhaps suggest that they are pricing the young forward too highly.

If they could fetch a fee of £35million-plus for the player, that would be incredible. However, it doesn't appear that any club is willing to go all the way and pay that kind of money.

Aston Villa Jhon Duran
Jhon Duran has been linked with a move away from Aston Villa

As a result, Villa might need to consider lowering their demands.

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