How much Aston Villa can earn as double sponsorship deal in pipeline

Aston Villa are taking strides to sealing further sponsorship deals.

The Villans had gone without a front-of-shirt sponsor for several weeks after revealing their new home kit.

The shirt had been without a partner while on sale, leaving many to wait until a deal was announced.

Visit Rwanda has now been announced as the new sponsor in a deal that is said to be better than the previous from Betano.

There is now controversy swirling around Villa Park due to that partnership, although it doesn't look like anything is going to change.

Villa are instead pushing forward and are accelerating towards new agreements in B6.

Who will be Aston Villa's next sponsors?

Villa News covered the confirmation of the Visit Rwanda deal and why it is controversial away from the pitch.

The claret and blue outfit will be keen to avoid a similar situation as they eye further agreements.

John Townley reported on Friday that a new sleeve sponsor will be announced "shortly".

Villa are also said to be working towards a training kit partner ready for the new campaign to begin.

It looks as if Betano are likely to return, this time on the sleeve, while a fresh training gear sponsor will come in to replace El Gouna.

Having both in the pipeline can only be a boost, especially if they can take a step up in value from previous years.

How much could Aston Villa make from Betano and training kit sponsor?

The removal of betting front-of-shirt sponsors certainly threw a cat amongst the pigeons at Villa Park.

That meant that Betano's deal couldn't be renewed in it's current state, but the Villans have wisely moved to alter it.

Football finance journalist Lukasz Baczek reported on Tuesday that the gambling firm are set to take up a spot as sleeve sponsor next season.

That will obviously come at a reduced rate compared to their front-of-shirt deal, with the typical rate being around 10 per cent of the main partner.

With Visit Rwanda paying a reported £20m, Betano could fork out £2m to take a spot on Villa's sleeve.

The training kit fee isn't so easy to estimate as El Gouna's deal was purely done as a strategic partnership rather than a paid one.

Sports Quake reported in 2024 that the Premier League average revenue for that sort of deal was around £6.8m.

It is reasonable to assume that fee has gone up, but let's say for the sake of argument Villa will earn that sort of figure next season.

That would take their shirt and training sponsorship deals to around £28m for the year, which will come as a welcome boost.