Aston Villa flag at Villa Park and Adidas Spezial badge
Villa Park and Adidas SpezialImago

How Aston Villa's Adidas Spezial range could look as financial boost to be welcomed

Max Wilkins

Senior Correspondent AUTHORITY Senior sports journalist with experience at GRV Media and VAVEL; University of Derby graduate. FOCUS Exclusive content, statistical analysis, and deep-dive reporting across the Breaking Media network. THE INSIGHT Max utilises a network of club and industry contacts to deliver verified, exclusive reporting and data-driven insight. He provides the intelligence behind the stories to ensure fans get the full picture.

Published on: 

Aston Villa could be the next to release their Adidas Spezial range.

The Villans have been one of the manufacturers' elite clubs since their first kit was released in 2024.

That has seen a release of three kits a season, plus an anniversary kit as part of their first campaign in B6.

Those haven't been their only products on sale at Villa Park, with various limited releases shared over the years.

Originals and Terrace Icons were the main two last year and were joined by the Spezial range.

The latter looks set to release in the coming days, weeks or months, but what could that all look like?

What will Aston Villa's Spezial range cost?

There has been a sizable cost surrounding everything that Adidas have released in the Midlands.

That hasn't put many people off spending their hard earned money on plenty of products on top of kits.

The upcoming release looks is set to be on the more expensive side.

Based on Manchester United's release, Adidas will produce trainers, a t-shirt, a polo shirt, a track top and track pants.

It is unclear what the colour scheme will be and isn't easy to guess given that Man United's is mainly black with red and white detailing.

Regardless, all items come in at a sizable price with the track top coming in at an eye-watering £170.

Trainers are £120, t-shirt £90, polo shirt £110 and track pants £130.

Anyone who wanted to buy the whole range would be looking at £620.

That is a crazy amount, but it could land Villa a welcomed payday.

Aston Villa flag at Villa Park and Adidas Spezial badge
Aston Villa state of finances: UEFA SCR and Premier League PSR assessed

How much could Aston Villa earn from Adidas Spezial range?

It isn't clear how many units of each item Adidas will produce for this range.

Collaborations for certain limited drops for trainers can typically feature between 800 and 2,500 pairs.

Should the upper end be utilised for each product in the Spezial range, it could bring in upwards of £1.5million.

That would need each item to sell out, but certain items did last year.

The Spezial smock was the most expensive item at £229.80 and still was unavailable due to demand before being restocked.

The additional sale also sold out quickly, summing up the demand.

This release could prove to be a perfect extra stream of revenue for Villa at this stage of the season.

www.astonvillanews.co.uk