Aston Villa owners Nassef Sawiris and Wes Edens [credit: Aston Villa Football Club on YouTube]
Aston Villa owners Nassef Sawiris and Wes Edens [credit: Aston Villa Football Club on YouTube]

Aston Villa could bank extra £19m windfall within weeks

Dan Plumley

A senior lecturer and researcher at Sheffield Hallam University, Doctor Dan started giving his financial expertise about Aston Villa in August 2022. Since then, he has demystified football finance and governance for our readers. Never more at home than when pouring over a spreadsheet, he crunches the number so you don’t have to.

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Aston Villa could bank up to £19million extra if they finish in the top eight of the new-look Champions League, Dan Plumley has said.

The Villans are currently fifth in the Champions League rankings with two games against Monaco and Celtic left to play in January.

Plumley, a football finance expert, shared just how Unai Emery and Aston Villa could secure that extra cash on top of what they have already bagged.

"You get performance-related bonuses for the league ranking," he exclusively told Villa News.

"One part of that is based on a calculation where a ranking bonus is divided into 666 equal shares, the initial value of one share is £228,000, the lowest rank team gets that, one share, but the highest ranked team gets 36 shares, so for finishing top you would get £8.2m.

"If you finish in the top eight, that would give you somewhere between a scale of just under £6.6m and £8.2m at the top end.

Aston Villa to bank new cash injection

"On top of that figure, clubs get an extra £1.6m for finishing in positions one to eight, what that also means for Villa moving forward is you don't have to play in the knockout phase, you go straight into the round of 16, which gets your club an extra £9.1m.

"So, if you finish in the top eight, your windfall then directly becomes somewhere between the region of £17.4m to £19m all things considered."

Unai Emery
Aston Villa boss Unai Emery [Credit: Imago]

Despite the recent loss to Newcastle, Emery will be confident his side can turn things around quickly with games coming thick and fast in January.

An extra £19m is not to be sniffed at, something NSWE would be delighted with as they look to progress as far as they can in the Champions League.

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