Aston Villa and Newcastle United have agreed kit deals with Adidas.

Aston Villa and NSWE to receive £30million+ boost amid Newcastle United development

Senior Scouting Consultant AUTHORITY Former Senior Scout for Tottenham Hotspur, Everton, and Aston Villa; Scandinavian and European talent specialist who discovered Erling Haaland. FOCUS Global recruitment networks, player market valuation, and continental talent acquisition. THE AUDIT Bryan utilises Statscore’s Advanced Scouting Telemetry, including Deep-Data Metrics like Market Value Volatility, Continental Transition Adaptability, and Under-the-Radar Tactical Efficiency. He provides elite-level player profiling to reveal the technical reality behind recruitment that mainstream data ignores.

Published on:

24 May 2024, 11:40 am

Bryan King believes Aston Villa will be receiving more than £30million for their kit agreement with Adidas.

The ex-Villa scout claims that Adidas' deal with the club is likely to be worth more than their agreement with Newcastle United.

Villa and Newcastle both recently announced multi-year partnerships with Adidas from the 2024/25 season onwards, with the Magpies' deal thought to be worth upward of £30million (via Shields Gazette, 21 May).

And King - speaking exclusively to Villa News - believes the West-Midlands side are likely to be earning even more.

"I'm surprised that Newcastle's agreement is only worth £30million," King said.

"I would have thought the fee would be larger than that, somewhere near the £50million mark.

"Villa are in the Champions League next season, so they're likely getting slightly more than Newcastle."

Aston Villa to benefit from multi-year partnership with Adidas

Villa continue to go from strength to strength.

Days after confirming qualification for the new-look Champions League, they announce a kit deal likely to be worth millions.

Unai Emery is taking Aston Villa in the right direction.

It appears that Villa is headed in the right direction.

And supporters will hope that this is reflected in the club's transfer business this summer.

In other Aston Villa news, one player is set to snub interest from Manchester United and join Emery at the club.

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Aston Villa

Adidas

Newcastle United

Unai Emery