Chris Heck delivers on revenue promise as Aston Villa finally publish their 2024-25 accounts

Chris Heck’s plan to boost Aston Villa’s revenue has come to fruition as Aston Villa publish a 37 per cent increase through their 2024-25 accounts.

The Villans have taken time to publish their accounts for last season, as NSWE clearly needed some extra space to get things spot on before publishing the documents on Companies House.

The documents were published this Monday, as revenue figures have hit £378million, with Heck’s core plan initially to add £200m over four years.

Major income was generated from the sale of Aston Villa Women, which helped NSWE raise £78m in profit for the men’s side, with £36m profit also being made through the sale of the warehouse.

NSWE do have underlying financial concerns from these accounts, but Heck should be commended for doing what he set out to do.

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Aston Villa still have big £882m worry

Villa were called out for taking their time to publish their accounts, but Fulham ended up being the final Premier League side to do so.

Next year’s accounts could look different with the difference in Europa and Champions League profits clear to be seen, but either way, the Villans are still losing some money.

Financial departmentLoss/Income
Revenue£378m
Wages£273m
Profit on Aston Villa Women sale£78m
Profit on warehouse sale£36m
Underlying loss£140m
Player sale profits £52m
Pre tax profit£17m
Total losses over the years£882m
Aston Villa submitted 24-25 accounts

Villa had an underlying loss of £140m in these accounts, which takes the rolling losses up to £882m for the past couple of years.

The Villans have had trouble with PSR, and will now have to adjust to Squad Cost Ratio rules soon, with sales of players and internal assets like the women’s team forcing NSWE into these moves.

Villa’s total squad cost now reportedly sits at £540m, as per Kieran Maguire on X, and NSWE may have to make some sales this summer.

But as far as revenue goes, it’s perhaps the biggest positive to take from these accounts, which is credit to Heck.

Villa’s biggest loss limit issue this season may worry

Villa reached a settlement agreement with UEFA last season after the club were found to have lost more than £70m in football earnings across a three-year period, which exceeded the FER threshold.

This now means that for this campaign alone, the Villans are allowed to report losses of no more than £4.3m to UEFA. Given that they lost over £100m last season, it’s looking increasingly difficult to see how this loss limit will be avoided.

Aston Villa's underlying losses in their 2024-25 accounts.
Credit: Breaking Media

Losses of up to £50m may be allowed by UEFA, and though not all of Villa’s losses are directly applied to these rules, it has a big impact.

NSWE and Heck need to stop costs rising faster than revenue, and these readings show there is still plenty of room for improvement, but it also provides hope.

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